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You can include images/photos/flowcharts/diagrams etc if you want to but they do not count towards your 1500 words.

Essay, Marketing
Using Pop-Up Stores to Boost Sales for Online Fashion Shop

Project description
Project Proposal Structure – 1500 Words – Final Hand- in is Monday 2th June

You can include images/photos/flowcharts/diagrams etc if you want to but they do not count towards your 1500 words. Your bibliography is not part of the word-count.

You must include all sections in your proposal but you do not have to answer all these questions – they are there to guide you.

Please use Arial, Tahoma or Verdana Font size 12 – double spacing

1. Your Project title or Research question or hypothesis Project Title or Research question or Research hypothesis that will be investigated – start with a ‘working title’, this may change later when you research more about your topic. Remember that your whole text should match your title (if your title does not match what follows in your Project Proposal, find a title which does).
2.Reasons for choosing your topic
approx. 200-300 words

Rationale – the reasons for your choice of topic. What were your original ideas? Where did they come from? Which one did you choose? Why? What is your interest in this topic? What is your starting point? The reasons for choosing your topic should lead you to a natural choice of research question or hypothesis.

Objectives – indicate what you expect your work to accomplish and what conclusions you may be able to make. It is important to establish clear goals at the outset – based on the time and resources available. What do you hope personally and professionally to achieve from this project?

Writing style – this can be written in a subjective style
3. Sources of Research/Data
approx.. 500 words Relevant past studies – Is there any previous work by yourself or other people related to this topic? Any reports/books/exhibitions etc?

Are there any relevant theories or material linked to your topic or to your sources to provide theoretical contextualisation for your work? For example from Cultural Studies?
Sources of research/data – What kind of research have you done? Reading? Questionnaire? Survey? Visual Research?
Please describe your primary and secondary research for the project.
Sources of Research data – where did you find your information? How did you select your research?
For example – books/journals/images/films/internet/designers/artists/literature/architecture/exhibitions/museums/libraries/retail outlets/boutiques etc

Writing style – this can be written in a writing style that includes a combination of descriptive and critical/academic/analytical style
4. Analysis of Research/Data
approx..500 words
Analysis and synthesis of sources –

this is where you compare and contrast the views and theories you have sourced and show how they have enabled you to develop and inform your project. Why and how are these theories relevant/important
Application and evaluation – this is where you demonstrate how you have used you theory in your visual work and answer the following questions: Were your expectations from the project research met? Was the reality different? Could you answer your research question? Did this make you change your research project or direction? Has your research question or project changed since you started your research?

Writing style – this should be written in a critical/analytical style throughout
5. Conclusion approx. 100 words Summarise the findings from your project.
(not part of word-count) A list of all the background reading and the sources you used for this project; including books/journals/venues/images/films/designers etc.

Please ensure you adhere to Harvard Referencing conventions throughout – use to check this before hand-in.


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