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Please pay attention to Case study Grading criteria. Read and answer the questions I need 500 word and there is case study template.

Please pay attention to Case study Grading criteria. Read and answer the questions I need 500 word and there is case study template.

CASE STUDY GRADING CRITERIA

POINTS POSSIBLE

POINTS EARNED

Substance of Paper – Minimum 500-words – solid MARKETING   content. Template must be used & submitted   in MICROSOFT WORD document.  Minus 5 points if template is not   used.  Subject headers required   – Introduction, Question # 1, etc. & Conclusion – minus 5 points if not   used for organization. Writing caliber   includes spelling, grammar, etc. (SEE announcement in classroom –   non-adherence to those items will be deducted here). Do not write out questions – minus 3 points   if you do.

No Abstract is desired.

35

Two AUTHORED Outside Reference cited in APA format and   credited within your reference page at the end of your paper. One   source MUST be a peer reviewed Marketing reference – specifically from the   Journal of Marketing (if you deviate from this peer-reviewed source, gain   pre-approval 48-hours before the paper is due by sending the actual article   to your instructor to gain approval).  Citations must be appropriately done within   paper in APA FORMAT. Always provide the exact web site address for this course in   your recap of references for full credit.

If reference   page and citations do not match 100% – minus 10 points. Verify BEFORE you   submit your paper. 

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