Description of product is below as well as on the attached PowerPoint:

I would like to focus on ChevronTexaco for the project. I feel that ChevronTexaco has a lot of information behind it and has a very extensive history. The new product idea will be RoboPump. This product will essentially be an automatic gas pump that you pull up to and pumps your gas for you. Once you pull up to the pump, you will control the rest of the process through an app where you will put in the gas station location, pump number, and type of gas you want to put in your car. You can also control how many gallons of gas you would like to put in your car if don’t want a full tank. This product will completely take over the pumping process so that you do not even have to get out of your car.

Needed Info for Marketing Plan:

• Detail on social media activities; mass media and other online secondary (as needed to support social media program)
• Detail on the content marketing strategy: What type of content, how frequent, and in what context
• Distribution/Fulfillment of marketing messages, material, incentives, ect.
• Quality and Customer Service as required to execute this plan
• Technological Infrastructure and Data Requirements as required to execute this plan
• Social and regulatory issues
• Other relevant issues/topics

Needs to be APA Format with APA Citation and 3 pages long