I need help with a Marketing question. All explanations and answers will be used to help me learn.
- Illustrate the different stages of the buying decision process (the 5-step model) with a recent purchase that you made. Do you always apply these 5 steps? Explain why or why not, with different examples.
- Do you think that the functional aspects are what the consumers value the most while deciding about products and services or there can be other motivating factors? Try to think critically and discuss with lots of examples.