Communication with stakeholders outside of an organization is typically the primary target of communication, but equally important are the internal stakeholders to ensure all information is accurate and timely.
Prompt: For this scenario, you are to choose a for-profit corporation/business and imagine yourself as the CEO. Rumors regarding a reduction in workforce due to low sales and budgetary constraints have arisen and the time has come for you to address them.
In order to do so, you will need to compose an internal communication memo for your employees to squelch the rumors and bring light to the situation. Your communication should serve to create transparency and awareness, calm fears, alleviate tension, and elevate employee morale.
The memo should be easily transferrable to the digital environment with ease of sharing via email and posting to the corporate intranet site.
Consider the following critical elements as you compose your submission:
- How does your memo use strategic communication practices to deliver a memo with a specific purpose?
- How does your use of strategic communication analysis help to provide a message for an internal audience?
- The formatting structure of your memo and the ability for the memo to be transferred into the digital environment
- Guidelines for Submission: The memo must address the practice of contemporary communication and proper mass media format, and be double-spaced with 12-point Times New Roman font and one-inch margins. Use APA style for citations.