Innovation Management

TASK A

Critically analyse and apply the Pinwheel risk management action framework to an Oil & Gas organisation of your choice demonstrating how the chosen organisation has applied this framework to successfully drive innovation.

2000 words

Learning outcomes assessed:

1. Identify the difference between invention and innovation and how innovation can be successfully implemented to achieve growth in the energy industry
2. Demonstrate a critical awareness of the different models of innovation and how they apply to the oil and gas industry case studies
3. Evaluate the role of systematic risk management in the successful implementation of innovation

Academic Misconduct

You are responsible for ensuring you understand the policy and regulations about academic misconduct.  You must:

• Complete this work alone except where required or allowed by this assignment briefing paper and ensure it has not been written or composed by or with the assistance of any other
• Make sure all sentences or passages quoted from other people’s work in this assignment (with or without trivial changes) are in quotation marks, and are specifically acknowledged by reference to the author, work and

Reading List

Core Text:

• Winning at New Products: Cooper, R: Perseus Publishing. Key Texts:
• Lynda Grattan – Hot Spots – Pearson – 2007
• Claude Fussler – Driving Eco-Innovation – Pearson – 1996
• Andy Bruce and David Birchall – Fast Track to Success – Pearson – 2009
• Tom Burns and M Stalker – The Management of Innovation – OUP Oxford; revised edition 1994
• Jane Henry – Creative Management and Development – Sage; third edition 2008

Journal List:

The following Journals are appropriate to the module and will contain further articles which you may find helpful:

• The Economist
• Sunday Times
• BBC Website on the Global Economic

Websites

You will find the Websites below helpful for the module and are advised to consult them regularly. You may discover other Websites which are also helpful. Annotated web links, multiple choice questions and other useful resources can be found at . International Journal of Product Development

. International Journal of Oil, Gas & Coal Technology