Task 1(400 words)
Provide a graduate-level response to each of the following questions:
- Should a firm change its positioning depending on the market? What are the potential advantages and disadvantages of doing this?
- Write a position statement for yourself to convince your favorite company to hire you.
Task 2 (400 words)
Activity: Find a company that is struggling. Where is it in the positioning matrix? Could the company be more successful if it changed any of its Ps (e.g., to head to the lo-lo-lo-lo or hi-hi-hi-hi cells)?