Needs to be plagiarism free! We shall critically analyze Nike Advert in order to develop an in-depth understanding of advertisement.

In one of Nike’s ads that appeared in 2009, two Oregon-based athletic wearing Nike showed an athletic girl and boy running that stimulated the spirits of young runners, stimulating gender action. In the advertisement the girl is running ahead of the guy wearing Nike suits and shoes and iPhone on their arms, to show the acquisition of the software of the iPods for Nike. The background of the advertisement is brightened up with neon colors to grab the attention of the young people, whereas the facial expression portrays that the both of them are focused on the running track, whereas the guy in the advertisement is stunned to see that the girl is running ahead of him. It can be observed that the advertisement provides an opportunity for the audience to develop interaction to follow the runners through developing the Men vs. Women challenge for the runners. Both the runners are young, dressed up in bright colors to gain the attention of the runner. Moreover, the advertisement mainly focuses on young and enthusiastic runners emphasizing the running community.

The advertisement invokes gender competition to discrete both genders in hetero-normative categories that were opposed to each other and now have been unified through games and sports interactions. The advertisement portrays friendly competition in the genders to eliminate the discrimination. It shows intense facial expression, dedicated hand gestures that are focused to a certain point to highlight a friendly framework for both of the genders and their battle for dominance. Te facial expression stimulates the inner instincts of young people as a challenge to show their merit and prove their abilities through engaging in a running competition.&n