Project description
All together 5000 words!Company’s Operations should be around the world. Based any country. Multinational company

The aim of writing a Business Project in this module is to use business theory as a framework for exploring a particular multinational company and to draw conclusions from your analysis. This project is designed to develop students research, organisational and personal skills and also requires the student to demonstrate an ability to present, analyse and evaluate information in a reflective and critical manner.

a) Understand key authors and theories relevant to the topic;
b) Identify and explore key facts and concepts;
c) Clearly state and pursue a clear set of aims and objectives;
d) Select and justify an appropriate research method;
e) Draw appropriate conclusions from the study;
f) Create and sustain a substantial and coherent written argument based on independent study.

The project requires each student to complete a piece of independent, supervised study based around the structure/ criteria shown below. This should complement the student’s taught programme (while avoiding duplication) and facilitate a detailed understanding of these business issues. Each individual project is, by definition, a unique piece of work. However, it should be remembered that each project must use a variety of academic theories/ models to discuss and analyse the areas mentioned , below.
Students choose one multinational company
Each student then has to research and discuss two aspect areas suggested. These two core areas should be interlinked as shown below, in Section 7 in relation to their chosen company.

This must be from a worldwide perspective and using relevant theory as a framework.

Work of distinguished quality which is based on a rigorous, comprehensive and detailed knowledge base, including awareness of the provisional nature of knowledge and its theoretical, ethical and conceptual dimensions, together with its wider context and implications. Work will demonstrate sustained ability to engage in analysis of new/abstract data and situations, synthesise data and concepts to design novel solutions, critically evaluate evidence and its contradictions, and confidence in application to define and propose resolutions to complex problems relevant to the field of study or assessment task. This will be the basis for authoritative arguments and judgments and work which meets professional standards in relation to a full range of key skills. There will be strong evidence of competence across a range of specialised skills using them to plan, develop and evaluate problems solving

7 Structure of the Project good level of understanding and analysis each chapter linked with each other.
Title page
Contents
Introduction (500 words) background of company, what does it do, where does it operates, market share etc.
1) Research relevant academic models and literature and apply to your chosen company.

2)Comparative Analysis of the companys competitive position in its various markets (1800 words) not just cross cultural issues but more. + apply theory to company and analyse. Integrated theory with company, not just theory separate. Also critical analysis of these throughout.

4)What considerations should your company look at when trying to create Social Impact (1800 words) CSR and more. Also critical analysis at this stage throughout, integrated theory with company.

5) In addition to the above, Critically evaluate and analyse academic theories related to your two chosen areas, and discuss what your company needs to consider to enhance their business. (1000 words) any flaws, weaknesses, what can company do to improve. Different arguments pro and against. Questioning information with valid arguments.
Conclusion linked to the earlier critical analysis (700 words) summary or overview of key points of previous sections. Liked together.

References alphabetical surname order! Harvard style. Only references used in project should be referenced. around 60-80 references. Referencing also in text after each sentence used from sources. NO PENDICES!

Total: 5000 words
reference list using the Harvard system
o Note: Appendices are not permitted
8 Assessment Guidelines
This module is assessed by one 5,000-word piece of work, covering all the learning outcomes.

Your work should:
be well-presented;
be written in good English, including grammar and spelling;
be fully and correctly referenced, using the Harvard system, both in the text and at the end;
use relevant theory appropriately in all three sections;
show clear links between theory and practice;
be logically structured;
show a good level of analysis and understanding (not just simple description); and
have conclusions that fit with the earlier analysis.

Useful ! -Mintel reports and Key note.
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Added on 26.01.2015 05:37
Choose a company in which you are interested and/ or one which you already know something about
Make clear in the introduction why it is interesting (to you and to others)
Be sure to use theory as a framework for your discussion
Discuss! Do not just reproduce material from whatever source unqestioningly
Plenty of references are expected!
Competitive position in global markets

Investigate what is your companies position
Who are its competitors
What is the market share
Where are they more successful and why
If they are not competitive in certain areas why
Apply models and underpin with theory throughout

Inside-out approach the importance of its capabilities and competences?

What is the best explanation of why the company is doing well or poorly?

Do not describe models APPLY them

Creating social Impact

What is Social Impact
Does your company make a difference
How does it do this
Why does it do this
Look at CSR, Corporate Citizenship theory
Apply throughout and underpin