Use the Wall Street Journal menu link to find a recent article that discusses some aspect of branding. Alternatively, your source may be any other business periodical (e.g., Forbes, BusinessWeek, The Economist) with an article that contains relevant information.
Provide a link or reference to the article. Then respond to the prompts below:
Briefly summarize the key ideas discussed in the article
Do your own experiences as a customer reinforce or challenge the ideas in the article?
How do the ideas from this article apply to your company or workplace?
Is the challenge of brand alignment across channels covered in this article?
If so, describe how it is discussed and explain its relevance
If not, should it have been included in the discussion? Why or why not
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