Your task is to offer a detailed critique of a peer-reviewed article.
In your critique, address the following questions: What are the main points and arguments of the author(s)? What is your opinion of the article? How can the points and arguments of the author(s) be applied to the lesson in this unit? (Some examples include the marketing mix, marketing orientation, and organizational structure.)
The critique should be a minimum of two pages in length in APA style; however, a title page, a running head, and an abstract are not required. Be sure to cite and reference all quoted or paraphrased material appropriately in APA style.
Discussion 2
Imagine you own or manage a company. Your company recently completed a strengths, weaknesses, opportunities, and threats (SWOT) analysis, and the board of directors is looking to revise the company’s compensation program. Doing so will help keep the company competitive in attracting new talent. As part of the human resources department, you were asked to draft an essay describing how compensation programs are developed and how laws can affect compensation practices.
Your essay should be a minimum of two pages in length, using at least your textbook as a source. Be sure that your essay includes the following elements:
Discussion 3
Review the components of credibility outlined in Chapter 1 of your textbook and then think of a public communication from the last three months where someone communicated to you. This could be someone from your work, an event speaker (virtual or otherwise), a politician giving a televised speech, the public promotion or announcement of a product, or other public communication.
- Identify the communication and then explain whether or not the speaker established credibility in a way that you trusted and that motivated you to listen to what they had to say. On the other hand, explain if they failed to establish or even lost credibility as they spoke. Be sure to provide specifics on how they did one or the other. Do you think their credibility or lack of credibility was specific to you or would it also be true for most people receiving the communication? Explain.
