your rationale for this market. B. Write about your marketing plan. 4. Discuss the potential audiences for a marketing plan and the needs of those potential audiences. 5. Identify the marketing segment for the product and provide a rationale for this segment. 6. Discuss the target market and provide a rationale for this target market. 7. Perform a SWOT analysis (strengths, weakness, opportunities, and threats) for the company. 8. Create the market position for your product and service. Explain your rationale. 9. Support your marketing plan with at least two (2) reference sources that discuss the nature of the product.
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