You are to develop the fundamentals of strategic plans for the Ford Motor Company and the Toyota Motor Corporation, two giants of the automobile industry. You are to develop SWOT analyses and propose strategies for the two multinational enterprises. In doing so, it will be necessary to research, analyze, and compare both firms to understand better their current position and future plans to increase competitive advantage. Common problems facing each auto giant today are the current economy; the competition of the other auto firms; and the demand for a lower cost, more ecologically friendly, alternative fuel vehicle. Your research should include the nine issues set forth for both firms—see the Unit 4 IP Assignment: Please use the QthenA, SWOT and Strategy form.
Please submit your assignment as a Word document in APA format—and use the SWOT form, Strategy form and QthenA I provide as section labels in the Body section of your response—the QthenA are the questions Q1-Q5, an example/template for the required the SWOT and Strategy formats are in the SWOT and Strategy file (SASF), the Unit 2 QthenA announcement, unit 2 IP Explanation Announcement, and in email sent to you
Q1 Present your data in the form of a comparative table. Your document must evaluate, compare and contrast Ford’s and Toyota’s current position on the nine issues stated in the unit 4 IP assignment. Hint: Provide a comparative table using the nine issues stated in the unit 4 I P assignment. Q2 Take the perspective of Ford’s Director of Strategic Planning to develop a full SWOT analysis of Ford, identifying and explaining at least five factors for each category (strengths, weaknesses, opportunities and threats) . Hint: use the SWOT format and fully explain all factors. Q3 Propose a complete strategy (implementation, ramification and evaluation) which addresses one of Ford’s weaknesses and what you would do about it. Hint: Study the SWOT and Strategy PP file, pay particular attention to the SWOT Common Mistakes section and the Strategy Common Mistakes section—avoid making these mistakes. Chats which specifically discuss SWOT and Strategy were held for the unit 2 IP and for the unit 4 IP. For best grades, use the SWOT, Strategy, and QthenA forms. Q4 Take the perspective of Toyota’s Director of Strategic Planning to develop a full SWOT analysis of Toyota, identifying and explaining at least five factors for each category (strengths, weaknesses, opportunities and threats). Hint: use the SWOT format and fully explain all factors. Q5 Propose a complete strategy (implementation, ramification and evaluation) which addresses one of Toyota’s weaknesses and what you would do about it. Hint: Study the SWOT and Strategy PP file, pay particular attention to the SWOT Common Mistakes section and the Strategy Common Mistakes section—avoid making these mistakes. Chats which specifically discuss SWOT and Strategy were held for the unit 2 IP and for the unit 4 IP. For best grades, use the SWOT, Strategy, and QthenA forms.
PLEASE NOTE THE REQUIREMENTS LISTED BELOW FOR LENGTH AND RESEARCH MINIMUMS. Deliverable Length: The deliverable length shall be of seven to ten pages (cover page and reference page not included). As a graduate business student, you are required to provide a well-researched and analyzed comprehensive response to every assignment question. Brief, vague, generic, or non-definitive responses will not earn good grades.
This individual project assignment requires a minimum of seven to ten (7-10) scholarly sources, a minimum of one per page. You are welcome and encouraged to use the David text book and the course materials that came for this course.
For reference us the APA guide available as shown in the virtual campus under “interactive learning”








Jermaine Byrant
Nicole Johnson



