I choose and article from the Wall Street Journal, related to the topic I previously choose on opening a “Toys store for young people”. The article talks about many important things that I should understand if I want to enter into the Toy industry. I read the article and wrote a basic explanation of what I understand about it and also why is this new related to my business idea (the toy store).
I choose this article because it talks about one of the biggest competitors in the toys industry. The article also mentions some important facts about the toys industry. Such as, the market percentage that each big competitors has, threats of the industry and the history of best months of sales for the industry.
Internet sales account for less than 10% of Toys “R” Us revenue
At $1 billion, Internet sales still account for less than 10% of Toys “R” Us revenue.
$22 billion U.S. toy industry, which grew just 2% last year, in part due to a birthrate that has declined in each of the past five years.
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