Need help with my writing homework on Psychologist Contribution to the Promotion of Pro-Environmental Behaviour. Write a 1500 word paper answering; It studies the attitudes that lead to such pervasive problems in nature. Psychologists thus provide a human context for the environmental predicaments in which man finds himself. In order to spark change, man needs to understand how he led to the problem in the first place (Gifford, 2000). This way, human beings can take ownership of the issue. Psychologists have identified a number of factors that may lead to environmental degradation. Chief among these suggestions are excessive consumption and high population rates.

The field of psychology enables the public to understand how overconsumption may deplete environmental resources. People’s values and attitudes determine how much they consume. If society has a materialistic value system, then it is likely that people will keep consuming in order to boost their self-worth (Winter and Koger, 2004). In fact, it has been found that such behaviour is associated with having a low subjective well being.

Likewise, high population growth rates are not just rooted in biology. Psychologists have enabled the world to see how other factors may have contributed to the problem. Education levels, one’s attitudes towards children as well as gender roles are heavy determinants of high population growth rates. These studies thus indicate the mental preconditions that perpetuate environmentally unsustainable situations (De Young and Princen, 2012).

Psychologists assist in delineating the factors behind perceptions of the environment. This assists in explaining why human beings have been reluctant to make a change. For instance, the issue of global warming is one in which several scientists have studied and found concrete evidence supporting it. However, people continue to believe otherwise. Psychologists help in describing why these responses currently exist to them. They have identified issues such as selective information use, confusion and temporal discounting as potential causes.