A successful email will: • Contain a subject line that grabs the reader’s attention and persuades them to actually open the email; • Effectively inform and persuade the audience to participate in the charity drive; • Use principles of design and visual rhetoric to engage and persuade the audience (You have some freedom here! Feel free to incorporate images, color, hyperlinks, etc.); • Demonstrate thoughtful organization and formatting to make the information easily accessible; • Demonstrate careful editing for tone, style, concision, and formal grammar and punctuation.
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write to the store s email list informing them about the charity drive and persuading them to participate
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