The concept of political economy can be attributed a lot to Marxism. However, the idea of political economy was replaced by economics after Alfred Marshall released his book in 1980 (Weingast and Wittman, 2008). Political economy is divided into various approaches, including political choice and Marxian analysis, which emanated from the Virginia School and the Chicago school (Weingast and Wittman, 2008).&nbsp. However, as time went by, various approaches to political economy. They include the International political economy and new political economy.

Political economy is associated with various disciplines. It is associated with communication, sociology, psychology, cultural studies, human geography, anthropology, ecology, and ecology (Weingast and Wittman, 2008). It is essential to understand the political economy and how it influences communication, specifically mass media. This will help in understanding how mass media has evolved regarding theories in political economy. This can be achieved by dissecting the political economy of mass media.
Describe What the Political Economy Of Mass Media

According to (Weingast and Wittman, 2008), the political economy of mass media can be defined as an approach to political economy that focuses on branches of media production and the industries of communication within capitalism and the consumption and production of communications media regarding the flow of information.

The political economy of mass media is usually used to measure the effect of mass media on politics. For example, during an election, a presidential candidate favored by most media houses or is selected by the most popular media houses tends to win the election in question. This is because these media houses tend to give more coverage to them, hence reaching more people than their candidate(s). Therefore, governments try to control mass media to make sure they are not biased regarding politics. This creates a need for a set of rules that are based on the principles of political economy.