Write 5 pages thesis on the topic authenticity in transnational food restaurants. Then, lifestyles, purchasing habits, and the consumer behaviours of Americans may not be the same as that of the others. Therefore, before entering foreign soil, a company should study the characteristics of the targeted market first. For example, a lot of foreign restaurants are currently operating in America. Chinese and Indian restaurants can be seen virtually in every corner of America. However, the functioning or operations of these restaurants in America are different from those in India or China. This paper analyses the term “Authenticity” in Transnational Food Restaurants in America.

It is impossible for a foreign restaurant group to serve in America, the same foods they serve in their mother country. For example, Indians like spicy foods whereas Americans dislike too many spices in food items. Therefore, Indian restaurant groups operating in America would reduce the spicy contents as much as possible while preparing foods for the Americans. In other words, customization of taste is another important requirement for the successful operations of a foreign restaurant group in America. “Pizza is one of the most prominent examples for these processes: In Italy, pizza had been a common food only in Naples. its international career started in the US were migrants from southern Italy transformed the pizza in several ways to meet American tastes” (Möhring 5). The taste of the Pizza obtained from Italy is different from that obtained from America. This is because of the fact that the Pizza group has made some serious customizations in the taste while operating in America.

It should be noted that America is a country in which people from all parts of the world are staying together. In some areas, Indians will be more compared to the locals whereas in some other areas Chinese people will be more compared to the locals. Therefore, in an Indian restaurant operating in an area&nbsp.where locals dominate, spicy foods are avoided as much as possible.&nbsp.