I don’t know how to handle this Marketing question and need guidance.
Each question will generally fall between 350-2000 words* with the main focus being on quality content and reasoned arguments. A good answer will thoroughly answer all components of the question with ample rationale, facts, and figures to warrant their credibility. Be sure to use proper APA citation format for the references. The rubric used for grading is listed below.
*The word count doesn’t include references, title page contents, etc.
Grading Standards for Written Works
| A–Level Work (Excellent) | (1) Responds fully to what the assignment asks; (2) Presents a manifest topic statement containing the issue to be analyzed and the position to be taken; (3) Exercises good critical thinking that is clear, logical (coherent & relevant), deep, broad, and discriminating; (4) Expresses its purpose clearly and persuasively; (5) Invokes and uses disciplinary facts correctly; (6) Provides adequate supporting arguments with reasons, evidence, and examples; (7) Is focused, well organized, and unified; (8) Uses direct language that is appropriate for the audience; (9) Invokes discerning sources when appropriate; (10) Correctly documents and cites sources via APA standards; (11) Is free of errors in grammar, punctuation, word choice, spelling, and format; and (12) Displays originality and creativity in realizing items (1) through (9) above. |
| B-Level Work (Very Good) | Realizes high quality in (1) through (11) fully and completely —but does not reveal originality or creativity. |
| C-Level Work (Adequate) | Realizes adequacy in (1) through (11) and demonstrates overall competence but contains a few relatively minor errors or flaws. A “C” paper may show great creativity and originality, but those qualities don’t compensate for poor or careless writing. A “C” paper is adequate in all regards but could use polishand usually looks and reads like a next-to-final draft. |
| D-Level Work (Weak) | Fails to recognize some elements of (1) through (11) adequately and contains several relatively serious errors or flaws or many minor ones. A “D” paper is less than adequate for public presentation and often looks and reads like a first or second draft. |
| F-Level Work (Poor) | Fails to realize several elements of (1) through (11) adequately and contains many serious errors or flaws as well as many minor ones. An “F” paper usually contains fatal errors of thought or execution and usually looks and reads like a private writing. |
Midterm Exam
- Digital marketing is one of the most pervasive topics in marketing and has been for several years. Do you agree or disagree that this coverage is warranted? Why or why not? (It may help to explain how digital marketing related to traditional marketing and what the future of marketing potentially could be in respect to the 4 P’s.)
- You have been hired as a consultant by a local (small college town) artisanal restaurant, Bob’s bistro, to determine how you can aid with their loss of customers in the slow season (when students are gone for summer). Please describe what social media can offer this business, what platforms would provide the most benefit, and what type of content would be posted on this/these medium(s). Given that this individual isn’t very knowledgeable about any of this, an explanation of marketing in general (such the eras and the concept of ‘value’) as well as a general explanation of social networks would be beneficial to their understanding.
- Pick a specific product for a firm you are familiar with (including but not limited to the one you chose for your final project) and present a SWOT analysis for this product in regards to their digital presence (social networks, social media, and digital marketing).
- Is there a social media platform that is a necessity (or close to a necessity) in today’s marketplace? Explain why this is or this isn’t the case? Be sure to properly define your target market for this question.
Jermaine Byrant
Nicole Johnson
OVER
RATING
YEARS
