The textbook discusses the success of the “Love ” campaign used by Subaru over the last decade. The Automotive News discusses how Subaru began to be more specific about which consumers they targeted.
In your initial post, discuss why you think this campaign has been more successful than some other creative appeals Subaru has used in their advertising. How do you think their choice of market target influenced their creative choices?
In your response posts, discuss why you agree or disagree with your classmates’ evaluations of Subaru’s target marketing and their “Love” campaign creative strategy.
NOTE: Initial post must be at least 400 words and response must be at least 100 words.
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