Assignment 1. Use the case studies listed below provided to illustrate your answer, along with your lecture notes, items from the reading list and any other personal reading, to answer the following question: What are the ways in which entrepreneurs typically identify, evaluate and exploit opportunities?
Length. C. 2000 words.
All case studies (available on Moodle) from Rachel Bridge’s books (see reading list)
Stephen Waring: Green Thumb Will King: King of Shaves Giles Henschel: Olives El Al Thea Green: Nails Inc Oliver Brendon: ATD Travel Services Mandy Haberman: Anywayup Cup Rick Hellewell: Ovenu Matt Stevenson: Reef One This is worth 40% of the overall mark for the course. Submission deadline: Friday 13th February 2015
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