Week 6 Learning Outcomes

2, 3, 4 Description

Private and Public sector organisations need to be aware of the environmental conditions within which they find themselves, both to ensure appropriate services are delivered now, and also to aid planning for the future. It is important to identify these environmental issues and understand the potential and likely impact they may have on an organisation.

PESTLE is a tool which enables organisations to identify broad environmental forces external to the organisation. PESTLE usually stands for Political, Economic, Sociocultural, Technological, Legal and Environmental influences. A longer term view can be gained from scenario planning, which is often used in conjunction with PESTLE analysis under certain circumstances.

In addition, SWOT analysis (the identification of strengths, weaknesses, opportunities and threats within an organisation) is a way of bringing together internal analysis and external analysis (for example from a PESTLE analysis) to draw conclusions and inform the business strategy of an

organisation. Guidelines for Completion

The individual assignment is designed for you to reflect upon, and indeed to show off your knowledge about strategic management. The assignment is deliberately left open and flexible to allow you to be “creative” as per expectation of this course. Please use our e-library to search for references.

Requirements:

1. Prepare a PESTLE analysis for a private or public sector organisation with which you are familiar. Provide an example for each of the PESTLE factors and state how each may impact on future service provision within the organisation.

2. Explain why scenario planning is used by organisations and describe the stages involved in conducting a scenario planning exercise.

3. For a private or a public sector organisation with which you are familiar prepare a SWOT analysis and explain the benefits of this tool.

Rubrics

See Appendix 1

Appendix 3: Rubric for Strategic Management – Guidelines

Learner Name: ——————————————-Learner ID:——————– Date:————————

Marking Criteria

Grade

Quality of Strategic analysis

Knowledge and understanding of course material

Approach to alternative explanations and arguments

Construction of argument

Clear expression and use of academic conventions

Approach to

Language and data

(where appropriate)

A

(Excellent)

Strategic analysis to be original and clearly defined

Demonstrates solid knowledge and understanding

Demonstrates logical criticism

Original, demonstrates creative thinking and coherence

Very well organized and based on evidence and appropriately referenced

Logical and Complete

Interpretation and analysis

B

(Very good)

Strategic analysis explanation is based on good research but lacks full understanding

Comprehensive use of relevant body of knowledge

Objective discussion of competing explanations and arguments

Conclusions are drawn evaluated evidence, all sections contributing

Very good structure, expression and ability to employ sources appropriately

Very good Analysis,

judicious interpretations

C

(Good)

Strategic analysis is based on superficial assumptions and hunches

Effective inferences from evidence/ideas/concepts and arguments central to the course

Recognition and limited discussion of competing explanations

Clear, sustained argument

Good structure/ expression/referencing

Analysis barely appropriate

and related to course

D-F

(Poor-Fail)

Irrelevant, unacceptable

Very poor comprehension of material

Very poor explanation and argument

Demonstrating errors of judgment and understanding

Very poor, many errors, not based on references

Serious deficiencies

Remarks: _________________________________________________________________________________