Learning Objectives Covered

• LO 02.02 – Identify and explain the purpose of social media marketing and how it can enhance a campaign

Career Relevancy

In your career as a designer you must understand what social media is and how to use it to build upon the target audience exposure in a multi-media campaign. Including social media, promotional materials can help expand the message and help to reach a different part of a target audience. In addition, including social media to create a more detailed message in a marketing campaign can even help create a secondary target audience.

Background

Effective advertising is an important part of capturing the attention of the target audience. It is not enough to only promote a campaign through print advertising (billboards, flyers, postcards, packaging etc.), Including social media, promotional materials can help expand the message. Using graphic design messages help to capture your reader’s attention and steer them toward the message you want them to remember. According to Pew research “Facebook remains the most widely used social media platform by a relatively healthy margin: some 68% of U.S. adults are now Facebook users” (March, 2018). Using social media is your chance to build upon the strategy and to get the message out to a larger target audience.

References

Social Media Use in 2018. (2018, March 1). Retrieved from Pew Research Center Internet & Technology: http://www.pewinternet.org/2018/03/01/social-media…

Prompt

This week we will research Social Media marketing and discuss what you learned about it.

First, read this article to help you understand how important social media is to extending a multimedia campaign:

http://www.pewinternet.org/2018/03/01/social-media-use-in-2018/
(Links to an external site.)

(Links to an external site.)Next, discuss the following questions:

• What is social media marketing and why do advertisers use it?
• What are the design challenges of social media marketing and how does format differ from that of print and other traditional forms of advertising design?

In your response, be sure to include at least one example of a successful social media marketing ad and discuss why you think it is successful.

For your citation, you might use articles that discuss and show examples of successful social media marketing and advertising.

Your initial and reply posts should work to develop a group understanding of this topic. Challenge each other. Build on each other. Always be respectful but discuss this and figure it out together.

Reply Requirements

Per the Due Dates and Participation Requirements for this course, you must submit 1 main post of 150+ words, 1 IWG citation, and reference, as well as 2 follow-up posts of 50+ words. Responses can be addressed to both your initial thread and other threads but must be your own words (no copy and paste), each reply unique (no repeating something you already said), and substantial in nature. Remember that part of the discussion grade is submitting on time (20%) and using proper grammar, spelling, etc. (20% per post).

Remember that part of the discussion grade is submitting on time and using proper grammar, spelling, etc. You’re training to be a professional—write like it.