Walnut’s Australia – Research Exercise part 2

Order Description

This marketing report is for my international marketing subject. The assessment required me to choose an australian company in this case ” Walnut’s Australia” and come up with strategies in relations to the marketing mix variables (product, pricing, place and promotion) to implement into an international market. The market I chose was “Japan” . The reason for choosing Japan was because I feel they are a growing, demanding market who are quite health conscious and are interested in products that give them health benefits and are willing to pay a premium price for products of high quality in which walnuts Australia provide.

For this report you will need to look at the JAPANESE MARKET and the CONSUMER’S PURCHASING HABITS, CULTURE, PREFERENCES and factors that come into making “Walnut’s Australia” successful in the japanese market. Should also include graphs or data if possible to support the arguments.
You will have to come up with strategies to implement to the japanese consumers ( more towards the older consumers as they are more health conscious and the ageing population is much higher with approx 20% of the population being people of 65 years or older.)
You will need to section this 1000 word report into 6 parts :
Part 1 – Introduction
Part 2 – Product/Service strategy
Part 3 – Promotional strategy
Part 4 – Price Strategy
Part 5 – Place ( Distribution channels )
Here are some comments on the strategic issues to cover in the assignment:

Product Strategy – Product adaptations necessary to make your product acceptable to buyers in your overseas market, any changes to its use or the benefits it offers, comparisons with competitors.
( Maybe look at changing the packaging in order to appeal more to what japanese consumers look for ) if necessary or look into the adaption of the product to fit in with the standards of Japan’s government policies on importation of agricultural products.

Pricing strategy – Price comparisons with competitors, an assessment of additional costs incurred by supplying internationally, foreign currency conversion, an estimate of the likely level of price competitiveness for your product overseas.

Place Strategy – Specific channel choices, channel management strategies, costs associated with establishing and maintaining channels.
( Look into what DISTRIBUTION CHANNELS walnut’s Australia should enter into Japan ) – Distribution channel that has a greater reach to the more aged consumers.

Promotion Strategy – Your communication strategy, media selection, other promotional activities, the costs of them, what outcomes your company is seeking by using these.