There are many benefits and drawbacks to utilizing either free or paid Web analytics services.
Use the assigned readings of the week along with researching the Internet and submit a 2 – 4 page report that addresses the following:
Describe the advantages and disadvantages of free and paid web analytic tools. Ensure that your description includes the advantages and disadvantages related to the following aspects:
Available reporting
Length of the tracking process
Customization
Provide two examples of how different companies have utilized free analytics services.
Provide two examples of how different companies have utilized paid analytics services.
Provide a fact-based opinion summarizing both types of tools with a description for which one is more advantageous?
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