Use statistics to back up the strategy. The rest of the requirements are in the document below.
JACK WILLS CASE STUDY
Criteria
Ratings
Pts
This criterion is linked to a Learning Outcome1. Quality of analysis & thinking
30.0 pts
Sound critical analysis and synthesis. Conclusions supported by evidence. Stated facts clearly form part of developing conclusions. Careful selection of relevant facts which support arguments.
20.0 pts
Some evidence of critical thinking and synthesis. There are linkages between conclusions and supporting evidence.
15.0 pts
Limited critical thinking. Mix of conclusions and facts, but not obviously linked
10.0 pts
No evidence of critical analysis or synthesis. Facts stated without much indication of what they are for. And/or assertions made without supporting evidence.
5.0 pts
Unintelligble
30.0 pts
This criterion is linked to a Learning Outcome2. Demonstrated understanding of learned concepts
30.0 pts
Applies relevant strategic concept(s) learned in class appropriately to support argument well. Demonstrates good understanding of the concept(s)
20.0 pts
Applies relevant strategic concept(s) learned in class to support argument. Does not demonstrate convincingly good understanding of the concept(s)
15.0 pts
Applies strategic concept(s) learned in class to support argument. Demonstrates that the concept is not well understood
10.0 pts
Limited reference to strategic concepts learned in class
5.0 pts
No use of concepts
30.0 pts
This criterion is linked to a Learning Outcome3. Coherent and clear writing
30.0 pts
Writes clearly. Develops a well structured and coherent argument.
20.0 pts
Writes clearly. But lacks structure and coherence
10.0 pts
Can understand vaguely what is being written but writing is confused and incoherent
5.0 pts
Unintelligible
30.0 pts
This criterion is linked to a Learning Outcome4. Originality
10.0 pts
Demonstrates interesting original thinking and creativity
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