Introduction to the Proposal’s Purpose and Content
Cuppa Corporation is a medium-sized manufacturing company with 250 employees. It directly markets one product: a unique coffee cup with a patented ball bearing sliding

mechanism. Nathan Jr. and a group of 10 other executives run the company.
Cuppa Corporation has received a large sum of money from a venture capitalist. The venture capitalist and Nathan Jr. are predicting 100 percent growth in five years.

To achieve that growth, productivity will need to increase at a similar rate. Therefore, this proposal provides a suggested business model update. Further, the

functional areas updates are indicated to assist the business model to predict, plan, and implement future growth and profits.
In this proposal, the problem of the outdated business model and functional areas is addressed with new ideas and new employees to implement them. The 100 percent

growth projection in five years can become a reality with the managers’ ideas about these questions:
1.    What will my updated business model look like?
2.    How can each functional area establish goals and strategies to help the corporation achieve 100% growth in five years?
3.    How can we adhere to our code of ethics with such fast growth?
4.    What are the issues facing the company and the employees?
5.    How can the functional areas better understand how each area supports the business model?
6.    What collaboration techniques are needed so these functional area managers can become a team?
7.    How can each functional area support other functional areas to ensure the corporation can meet its business objectives?
8.    What types of professional development are available for the company’s business professionals to pursue?
This proposal describes ideas for the updated business model. Specifically, managers from functional areas are providing ideas to address the concerns.

Functional Area Plan: Accounting and Finance
Executive Summary
[Compose your executive summary of the functional area plan here.]
Functional Area Description
[Place the functional area description here, following the instructions below.]
References
[Place your research references here.]

Additional Instructions – delete all italicized text for finished proposal.
There are three standard parts to the proposal for each functional area, denoted by the template headings above.
1.    Executive Summary.
2.    Functional Area Description.
3.    References.
The accounting and finance functional area focuses on budgets, costs, revenues, and expenses to support the company’s business model of projected growth. Keep this in

mind as you compose your updated plan.

Functional Area Description. For the first part of your Plan, the Functional Area Description, include the following:
•    Mission Statement. Provide an Accounting and Finance Functional Area mission statement.
•    Strategies. Review the items below. Choose two to research and elaborate on.
o    Explain new ideas for updating the Accounting and Finance functional area.
o    Describe issues affecting the Accounting and Finance functional area.
o    Explain job titles, descriptions, and required skills of Accounting and Finance functional area employees.
o    Describe how the Accounting and Finance functional area can support other functional areas to ensure the company can meet its business objectives. Examples are

as follows:
?    Accounting and Financial operations for current and projected budget, revenue, and costs.
?    Creates value for its employees and customers.
?    Plans for its resources to capture profit.
?    Payroll and 401k.
?    Forms for efficiency.
?    Other: please identify.
•    Ethical Considerations. Explain how the Accounting and Finance Functional Area will integrate ethical considerations into its activities.
•    Professional Development Recommendations. Recommend one professional organization or Web site for accounting and finance professionals to maintain awareness of

professional development events and trends.

•    Collaboration. Suggest a cross functional committee for the Accounting and Finance Functional Area to lead that includes participation with at least one other

functional area and that promotes teamwork for results.
Important Notes
1.    Each Functional Area Plan section should comprise two to three single-spaced pages.
2.    When finished, delete all instructions in italic font.
3.    Hint: save a blank template to easily refer back to the instructions.
4.    When you have completed this proposal, return to your Blackboard courseroom and submit it to Turnitin and to your instructor, following the instructions in the

Updated Business Model Proposal assignment.

Functional Area Plan: Information Technology Systems
Executive Summary
Compose your executive summary of the functional area plan here.
Functional Area Description
Place the functional area description here, following the instructions below.
References
Place your research references here.

Additional Instructions – delete all text in italics for finished proposal.
There are three standard parts to the proposal for each functional area, denoted by the template headings above.
1.    Executive Summary.
2.    Functional Area Description.
3.    References.
The Information Technology Systems functional area focuses on the technology infrastructure and systems to support the business model of projected growth. Keep this in

mind as you compose your updated plan.

Functional Area Description. For the first part of your Plan, the Functional Area Description, include the following:
•    Mission Statement. Provide an Information Technology Systems Functional Area mission statement.
•    Strategies. Review the items below. Choose two to research and elaborate on.
o    Describe issues affecting the Information Technology Systems functional area.
o    Explain new ideas for updating the Information Technology Systems functional area.
o    Explain job titles, descriptions, and skills of Information Technology Systems functional area employees.
o    Describe how Information Technology Systems functional area can support other functional areas to ensure the company can meet its business objectives. Examples

are as follows:
?    Defines and differentiates its product offerings.
?    Develops a sustainable presence with respect to the environment and society.
?    Keeps the operation running effectively and efficiently.
?    Goes to the market with promotion strategy and distribution strategy.
?    Plans for technology resources to capture profit.
?    Network infrastructure.
?    E-mail and other Web external connectivity.
?    Internal applications and desktop support.
?    Other: please specify.
•    Ethical Considerations. Explain how the Information Technology Systems Functional Area will integrate ethical considerations into its activities.
•    Professional Development Recommendations. Recommend one professional organization or Web site for IT professionals to maintain awareness of professional

development events and trends.
•    Collaboration. Suggest a cross functional committee for the Information Technology Systems Functional Area to lead that includes participation with at least

one other functional area and that promotes teamwork for results.
Important Notes
1.    Each Functional Area Plan section should comprise two to three single-spaced pages.
2.    When finished, delete all instructions in italic font.
3.    Hint: save a blank template to easily refer back to the instructions.
4.    When you have completed this proposal, return to your Blackboard courseroom and submit it to Turnitin and to your instructor, following the instructions in the

Updated Business Model Proposal assignment.

Functional Area Plan: Marketing and Sales
Executive Summary
Compose your executive summary of the functional area plan here.
Functional Area Description
Place the functional area description here, following the instructions below.
References
Place your research references here.

Additional Instructions – delete all text in italics for finished proposal.
There are three standard parts to the proposal for each functional area, denoted by the template headings above.
•    Executive Summary.
•    Functional Area Description.

•    References.
The Marketing and Sales functional area focuses on promoting the company’s products into new markets or increasing sales. Keep this in mind as you compose your updated

plan.

Functional Area Description. For the first part of your Plan, the Functional Area Description, include the following:
•    Mission Statement. Provide a Marketing and Sales Functional Area mission statement.
•    Strategies. Review the items below. Choose two to research and elaborate on.
o    Describe issues affecting the Marketing and Sales functional area.
o    Explain new ideas for updating the Marketing and Sales functional area.
o    Explain job titles, descriptions, and skills of Marketing and Sales functional area employees.
o    Describe how Marketing and Sales functional area can support other functional areas to ensure the company can meet its business objectives. Examples are as

follows:
?    Defines and differentiates its product offerings.
?    Acquires, selects, and keeps customers.
?    Creates value for its customers.
?    Projected sales.
?    Distribution planning.
?    E-business strategies (selling on the Internet).
?    Customer relations.
?    Other: please specify.
•    Ethical Considerations. Explain how the Marketing and Sales Functional Area will integrate ethical considerations into its activities.
•    Professional Development Recommendations. Recommend one professional organization or Web site for marketing and sales professionals to maintain awareness of

professional development events and trends.
•    Collaboration. Suggest a cross functional committee for the Marketing and Sales Functional Area to lead that includes participation with at least one other

functional area and that promotes teamwork for results.
Important Notes
1.    Each Functional Area Plan section should comprise two to three single-spaced pages.
2.    When finished, delete all instructions in italic font.
3.    Hint: save a blank template to easily refer back to the instructions.
4.    When you have completed this proposal, return to your Blackboard courseroom and submit it to Turnitin and to your instructor, following the instructions in the

Updated Business Model Proposal assignment.