U 9: Read the following chapter and case in the Pearce and Robinson text:

Reference:

Pearce, J. A., & Robinson, R. B. (2013). Strategic management: Planning for domestic & global competition (13th ed.). New York, NY: McGraw-Hill.

 

Chapter 12: “Leadership and Culture”

 

Case Study 9: “Defender Direct, Inc.: A Business of Growing Leaders”

 

Read the following chapter(s) in the Business and Society: Stakeholders, Ethics, Public Policy (14th ed.) text by Lawrence and Weber:

 

Chapter 16: “Employees and the Corporation”

 

Chapter 17: “Managing a Diverse Workforce”

 

Key Concepts

 

8 Beliefs that shape corporate culture:

 

1.        belief in being the best

 

2.        belief in superior quality and service

 

3.        belief in the importance of people as individuals and a faith in their ability to make a strong contribution

 

4.        belief in the importance of the details of execution, the nuts and bolts of doing the job well

 

5.        belief that customers should reign supreme

 

6.        belief in inspiring people to do their best, whatever their ability

 

7.        belief in the importance of informal communication

 

8.        belief that growth and profits are essential to a company’s well-being

 

U 9: Case Study Analysis Paper:

 

Prepare a case study analysis of Case 9, Defender Direct, Inc.: A Business of Growing Leaders found in the Cases section of your digital book.

 

Reference:

 

Pearce, J. A., & Robinson, R. B. (2013). Strategic management: Planning for domestic & global competition (13th ed.). New York, NY: McGraw-Hill.

 

Closely adhere to the Case Study Analysis Template by clicking on the hyperlink. Please utilize this template format for this Assignment. Use titles and subtitles per the format for readability purposes.

 

Focus upon the idea of the company’s strategy-culture relationship and which of the four strategy-culture situations should it implement in order to help move Defender Direct forward.

 

Please include the SWOT analysis with the four quadrants in the appendix of your paper (after the References page). You can find the case study SWOT analysis template in Doc Sharing.

 

Assignment Checklist:

 

·               Conduct a SWOT analysis on the case study company’s current strategy-culture relationship.

 

·               Create a case study analysis focusing on which of the four strategy-culture situations it should implement in order to help move the company forward.

 

For additional Assignment details see Rubric below.