types of purchase

A new supplier is least likely to make which of the following types of purchase?
A. new task
B. systems rebuy
C. modified rebuy
D. customised order
E. straight rebuy

After getting advice from the company mechanic on how to obtain improved petrol mileage for the fleet of cabs, the owner of Sunshine Cabs decided to have the mechanic install Cherry Bomb glass-pack mufflers in all of his cabs to increase the cars’ fuel efficiency. In terms of the buying centre, the mechanic filled the role of:
A. gatekeeper.
B. buyer.
C. influencer.
D. decider.
E. user.

A marketer of new shower screens with a Teflon coating that is stain resistant asks a panel of consumers, "Do you understand how the addition of Teflon will benefit you?" and "Would this type of shower closure solve a cleaning problem for you?" This marketer is in which stage of new product development?
A. test marketing
B. business analysis
C. concept development
D. idea screening
E. commercialization

Owners of Apple iPhones often complain that once they have committed to the Apple brand they must purchase apps that are only available from Apple or its dealers. When consumers point out this issue, they are referring to:
A. product-bundle pricing.
B. captive product pricing.
C. offset pricing.
D. optional product pricing.
E. none of the above

A dietary meal replacement product with the brand name Quik Loss is a desirable brand name because it:
A. promises success.
B. emphasises product features.
C. sounds like other weight loss products in the category.
D. suggests something about the product benefits.
E. all of the above

Which of the following statements about manufacturers’ branches and offices is true?
A. Sales offices perform a role similar to one performed by agents and brokers.
B. Sales branches carry inventory.
C. Sales branches are often able to provide customers with faster access to products.
D. Only A and B are true.
E. all of the above

A consumer product or service where the customer characteristically engages in a careful process of election by comparing on such attributes as suitability, quality, price and style is known as a(n):
A. shopping good.
B. sought good.
C. emergency good.
D. convenience good.
E. speciality good.

Retailers can be classified in a variety of ways. Which of the following is NOT one of the standard ways to classify retail operations?
A. geographic location
B. product line sold
C. service type
D. relative prices
E. all of the above

Well-known manufacturers such as Calvin Klein and Levi Strauss have decided the most profitable way to dispose of out-of-season and irregular stock is to open stores and sell their own merchandise. This is the retail strategy of:
A. factory outlets.
B. mass merchandisers.
C. hypermarkets.
D. discount stores.
E. bargain basements.

A company might stretch its product line downward because it:
A. may wish to add a low-end product to plug a market hole that would otherwise attract a new competitor.
B. may have first entered the high end to establish a quality image which it wants to take to the lower end of the market.
C. may have been attacked at the high end and respond by invading the low end.
D. all of the above
E. none of the above

The HiTech company operates in the technology sector and is considering offering more customised solutions to its clients. This company is MOST likely in which stage of the product life cycle?
A. Introduction
B. Growth
C. Maturity
D. Decline
E. Demise

That services are produced at the same time as they are consumed refers to which characteristic of services?
A. Intangibility
B. Inseparability
C. Variability
D. Perishability
E. Autonomy

Kate is the purchasing assistant at her firm. Her duties involve assisting the firm’s purchasing manager. In addition, Kate is expected to "protect" her superiors and technical staff from "pushy" salespeople. Kate is performing which of the decision roles?
A. Decider
B. User
C. Gatekeeper
D. Influencer
E. Buyer

Lancome, makes and markets a range of cosmetics and skincare products which are sold through department stores and pharmacies. Before a retailer is permitted to stock the Lancome brand, the retailer’s staff must undergo appropriate product and sales training with Lancome’s Head Office. In this way, Lancome exerts some control over the quality of retail outlets stocking its product and also minimises potential channel conflict by ensuring the pharmacies permitted to stock their brand are spread over a wide geographic area. Lancome is using which type of distribution?
A. Exclusive
B. Mass
C. Selective
D. Intensive
E. Concentrated

Farmer Jack grows organic cotton which he sells primarily to a local company specialising in the manufacture of bedding and bath linen. The demand for Farmer Jack’s yarn is highly dependent on consumer demand for new household linen. This is an example of ________ demand.
A. Derived
B. Fluctuating
C. Inelastic
D. J-curve
E. Elastic

A manufacturer of women’s hosiery offers consumers three pairs of pantihose plus a pair of leggings attractively packaged as a single unit and available for a single price. The hosiery manufacturer is using:
A. product-bundle pricing.
B. offset pricing.
C. by-product pricing.
D. optional product pricing.
E. none of the above

Select the words that best complete the following sentence.The purpose of ________ is to create a large number of new product ideas; the purpose of ________ is to reduce the number of ideas.
A. development; selection
B. generation; screening
C. generation; vetting
D. generation; testing
E. development; filtering

Reaching an agreement on price and other terms of the offer so that ownership or possession can be transferred is associated with which of the following key functions performed by the marketing channel?
A. Selling
B. Contact
C. Information
D. Matching
E. Negotiation

There are many common mistakes in pricing. Which of the following is NOT one of the common mistakes?
A. prices that are set at overly high levels for the market
B. pricing that is too cost-oriented
C. prices that are not revised often enough to reflect market changes
D. prices that are not varied enough for different product items and market segments
E. pricing that doesn’t take the rest of the marketing mix into account

Supermarkets often price one or two popular items such as butter and bread at very low prices with a view to increasing store traffic. This practice is known as a(n):
A. discount.
B. special price.
C. loss leader.
D. allowance.
E. rebate.