• Introduction: The introduction clearly and concisely introduces the purpose of the marketing plan. • Consumer Analysis: Information about customers is thoroughly and clearly reported. • Marketing Objective and Goals: The marketing objectives and goals are clearly related to the brand.

Introduction: The introduction is somewhat unclear and/or not concise in stating the purpose of the marketing plan. • Consumer Analysis: Most of the important information about consumer is reported, although not as thoroughly and clearly as possible. • Marketing Objectives and Goals: Linkage of marketing objectives and goals to company/organization mission is not clearly stated. Some of the objectives and goals are unclear and/or not appropriately quantified.

Introduction: There is no introduction that states the purpose of the marketing plan. • Consumer Analysis: Although some consumer information is reported, it is clear that only minimal efforts toward attaining this data have been made. • Marketing Objectives and Goals: Marketing goals and objectives are missing or those that are identified are not quantified or are inappropriate.

No Marks

Marketing Strategy: The marketing strategy is logically and effectively linked to the marketing objectives and goals. The strategy is creative and original and employs a unique approach to social media marketing

Marketing Objectives and Goals: Linkage of marketing objectives and goals to company/organization mission is not clearly stated. Some of the objectives and goals are unclear and/or not appropriately quantified.

Marketing strategy: The marketing strategy is missing or is illogical given the marketing objectives and goals. The strategy is highly repetitive and lackadaisical and employs an unoriginal approach to social media marketing.

No Marks

Organization: Written work is well organized and easy to understand. Sections of the plan are marked with appropriate headings. Grammar, Spelling and Formatting: The plan has been thoroughly spell-checked and proofread. There are no to almost none grammatical or spelling errors. There are no formatting errors.

Organization: The organization is generally good, but some sections seem out of place. Some headings may be missing. Grammar, Spelling and Formatting: There are a few spelling and/or grammatical errors. There are one to three formatting errors.

Organization: The plan is disorganized to the extent that it prevents understanding the content. Grammar, Spelling and Formatting: There are frequent misspelled words, serious grammatical errors, and formatting errors, indicating that time was not taken to spell-check and proofread.

No Marks

: The plan cites the content materials in the module 5 such as videos and journal articles, and demonstrates an in-depth understanding of social media marketing.

The plan cites the content materials in the module 5 such as videos and journal articles, and demonstrates some understanding of social media marketing.

The plan cites the content materials in the module 5 such as videos and journal articles, and demonstrates poor understanding of social media marketing.

No Marks