Management of Tourism in China

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Management of Tourism in China and the Benefits, Challenges and Issues Relating to Tourism in China

Statement of Purpose

The major impact of tourism on the economy increases the foreign exchange earnings, contribution to government revenue, generation of employment opportunities commercial ventures.

Asia Pacific Tourism Industry: Current Trends and Future Outlook

Tourism management involves strategies and programs of using and coordinating available techniques to control and influence tourism supply and visitor demand in order to achieve defined policy goals. In the twenty first century, economic prosperity has become one of the key aspects of each and every nation (Singh, 1997). It is a solution issues such as unemployment and increased gross domestic product among. Tourism has been identified as a source of both revenue and employment that is deemed viable for exploitation.

Tourism Development in China: An Analysis of Opportunities and Barriers

China for instance is a country that has realized that meeting its economic goals will call for diversification and exploitation of various areas. Tourism has been marked as one area that could help achieve this goal. The country has few of the most exciting tourist sites such as the great wall of china of china which has for long been a major tourist attraction (Leung, Lam & Wong, 1996). The Chinese temples and monasteries are also sites that receive many visitors annually. Guangzhou one of the Chinese cities that is a major tourist attraction that has won four honoraries including National Historical and Cultural city National Hygiene city National Model city for Environmental protection and National Garden city.

The Chinese cities especially Shanghai and Beijing are also preferred tourist cities. The country is also endowed with beautiful landscapes as well as forests. The national park system balances conservation recreation and research goals. Parks such as Kenting national park in Taiwan taroko national park Jade Mountain Shei-pa and Kinmen Park forms an interesting part of the Chinese tourism industry (Schubert, Brida & Risso, 2011). Modern skylines and traditional structures UNESCO recognized rural and cultural heritage sites agricultural villages nestled in lush tropical vegetation and nomadic horse riders as well as quality resorts with world class golf and other entertainment activities add to the Chinese beauty

From the foregoing discussion, China is likely to enjoy a great deal of growth in tourism for instance china is likely to be the top international destination country in the world receiving about one hundred and thirty seven million international arrivals by the year 2020 and with over one million outbound visitors per annum (Schubert, Brida & Risso, 2011). It is very clear that china is going to experience dramatic changes in both aspects of life ranging from social economic and political facets. At this point, it is important to evaluate the potential benefits as well as challenges the country is likely to face.

The Impacts of International Tourism Demand on Economic Growth

It is no doubt that tourism is likely to lead to economic growth. For instance, the country has experienced an increase in foreign rate exchange per cent in the last decade. This to a larger extent can be associated to tourism. The country’s GDP has also been growing at an average rate of nine per cent per annum. This growth has a strong attribute of tourism because inbound and outbound tourism led to a tourism income 1000 billion RMB and this resulted in a growth of twenty two point six per cent in the industry. The continued growth of Chinese tourism has been facilitated by the rapid economic growth since most business travelers would like to accompany their work with leisure. The rapid tourism expansion has led to the expansion of infrastructure.

There are state of the art highways as well as railways to help handle large traffics and aid in smooth movement of passengers it is without failure to notice how the number of star rated hotels has grown in china. By way of example, currently there are about eighteen thousand star rated hotels and restaurants to handle about one million visitors annually (Leung, Lam & Wong, 1996). From this point one cannot fail to appreciate the fact that this growth in tourism has created huge job opportunities such as tour guides, hospitality management teams, restaurants among other avenues of employment. This in turn directly or indirectly adds onto the development of the Chinese economy.

Other than economic benefits, tourism has had social benefits to the Chinese people. For example, the Chinese language is nowadays spoken by many non-Chinese individuals and this can be attributed to tourism (Singh, 1997). The Chinese culture has also spread to the world at large. Chinese dressing/attire and mode of eating; that is, the use of Chinese eating sticks have been adopted by many people around the globe. The Chinese have learnt foreign languages and this has greatly enhanced trade and general economic growth. Tourists benefit from tourism through resting from tedious work schedules. The educational benefits that come with the understanding of other people and cultures are benefits that individuals derive from the time they spend touring China.

Just like any other industry, tourism is not perfect. It suffers a number of setbacks ranging from environmental to social. Improperly planned and developed tourism can create social, economical and political complications. The influx of tourists contaminates the values of native people and leads to crowding and congesting places. Crime levels as well as loss of privacy and social tension have all been attributed to tourism (Schubert, Brida & Risso, 2011). Tourists also come with a lot of cash leading to rising in prices of prices of commodities hence inflation. Socially tourism degrades family structures, commercializes culture, religion and arts. This means that youths could ape the immoral acts and thus pollute the cultural settings of people.

Generally, tourism is one of the most viable growth avenues but some issues have to be addressed if national goals are to be accomplished. For instance, the low personal income of the Chinese people especially rural dwellers that forms a larger part of the population hinders domestic tourism. The economic gaps and living standards that exist between regions have also been a long time challenge (Leung, Lam & Wong, 1996). The change in needs of the domestic tourists has also been a challenge to Chinese domestic tourism. The inability to counter natural calamities as well as the outbreak of contagious diseases such as SARS threatens to collapse the tourism industry.

The emergence of younger professionals from the western educated market segment also poses another threat. The socio-economic bias experienced in the country that is dominated by males less than forty five years is also another issue worth checking. The Confucian trend of mind sets and discipline are still fresh in people and this tends to counter the industry’s expansion and developmental strategies (Singh, 1997). However, the government in a bid to promote the industry has created public holidays such as the three week long public holidays per year to increase leisure time; hence people are encouraged to visit different places.

Conclusion

Tourism plays an imperative role among the Asia Pacific region countries. It is part of the fabric of most of the world industries including transport, retailing, advertising, sporting goodies, clothing, food industry as well as health care (Leung, Lam & Wong, 1996). It has been viewed as a major foreign exchange earner. Tourism is therefore considered a tool for economic development through creation of job opportunities.

Annotated Bibliography

Leung, P., Lam, T., & Wong, S. (1996). Tourism development in Cambodia: An analysis of opportunities and barriers. Asia Pacific Journal of Tourism Research, 1(2), 27-33.Cambodia has lots of difficulty on development in tourism industry, For example, Cambodia’s limited information and attractions for tourism has been hard to keep up with the globe. The countries generally low per capita income, low-wage labor; very weak industrial base, almost all manufactured goods to be imported. Even the Cambodia governments are having high intentions on re-opening the board for foreign travelers. There are still many hidden factors that may bring negative influences on achieving to be a tourism friendly country. One of the biggest concerns will be the traveler’s personal security issues. With the government not being stabilized, Tourists and travelers are surrounded by a unsecured environment which brings a high threat to their personal security. The purpose of this paper is to examine the potentials of tourism in Cambodia and evaluate the problems.Schubert, S. F., Brida, J. G., & Risso, W. A. (2011). The impacts of international tourism demand on economic growth of small economies dependent on tourism. Tourism Management, 32(2), 377-385.This article is about how tourism benefits the economic, and the increase in international tourism demand. The author mention some benefits; tourism is an important foreign exchange earner that helps the government to imported capital goods or production process, tourism help the investment in competition between local firms and firms in other countries.. The income from tourists will help the business thus the government will make more tax money. Therefore, tourism can promote long-run economic growth.Singh, A. (1997). Asia pacific tourism industry: Current trends and future outlook. Asia Pacific Journal of Tourism Research, 2(1), 89-99.The purpose of this article is to discuss the importance and influences the tourism has brought to the Asia Pacific region. Tourism services have helped to increase the economic growth and cultural exchange in many ways. Such as by establishing tourism related business, it creates more opportunities for employment which decreases the unemployment rate also tourism is a powerful engine of the growing economics and generator of the exchange earnings for the government. Prospects for the future is tourism sector, the region is expected to remain a high rate of growth in the next century.