Starbucks Corporation

Name

Institution

The Starbucks Company

Research and Development

Starbucks is an international retail company that sells quality coffee and baked products to customers around the globe. The company has numerous stores around the world indicating that they serve a lot of customers on a daily basis. The company’s current research and development objectives, strategies, policies and programs are clearly stated to help them focus on their goals and mission. These strategies are meant to enhance growth and development, and they are vital in achieving organization sustainability. They are consistent with the corporation’s purpose, objective, procedures, policies and with internal and external environments to make sure that the company is responsive to emerging market trends. Starbucks has managed to incorporate technology to enhance and increase its corporate performance. Technology has been used to utilize opportunities and has enhanced efficiency and effectiveness thus improving operations helping the company to gain a higher competitive advantage.

The use of technology by Starbucks has helped the organization to achieve a sustainable competitive advantage, and corporate performance can be measured using the enterprise resource planning. The mix of basic, applied, and engineering research is appropriate for the company given the organizational mission and strategies. Starbucks has a clearly stated purpose and stipulated objectives and this mix would equip them to deliver quality goods and services to their esteemed customers worldwide. The combination is essential because it allows them to adapt to the emerging market trends that are changing as population increases. Furthermore, the mix of basic, applied, and engineering research motivates employees, and it facilitates the growth and development of specific skills and abilities. This means that the combination would be appropriate for the company to increase their level of global competitiveness to outcompete their industry rivals. This will be beneficial because they will produce quality goods and services that will spur customer satisfaction and loyalty.

Starbucks has invested heavily in research and development. As a result, this has increased its global competitive advantage, increased its customer based, enhanced customer loyalty and satisfaction, and all this has resulted in the economic growth and development of Starbucks. They have managed to produce products and services of high quality giving them an upper hand in the competitive markets. The company is using value chain alliances appropriately for innovation and competitive advantage. Starbucks has developed a strategic value chain that has allowed them to be competent because it has facilitated new changes that provide them with new products that are in line with the customer needs. This has helped them to achieve customer satisfaction and loyalty where they have managed to increase their level of global competitiveness. They have opened many stores across the globe to help them reach their customers at ease to dominate different markets.

Research and development in Starbucks adjust to the varying conditions in each country in which they operate. This has allowed them to adapt to different market conditions which vary from one state to another. This has helped them to dominate in their industry because they are responsive and can adjust to market conditions as per the rules and regulations of foreign investments. In Starbucks, the environment is considered because their research and development have allowed them to create and develop quality goods that are environmentally-friendly. They have initiated a green business where they consider environmental sustainability in product development, packaging and distribution.

Information Technology

Starbucks’s IT mission and objective is to promote as well as advertise the company’s use of ethically sourced goods or products to their global consumers and indicate that they are environmentally aware by reminding consumers that their products are environmentally friendly. The corporation’s current IT objectives and strategies are aimed at improving service delivery and the production of quality products. Furthermore, their IT policies are meant to facilitate innovations and market the company to gain more reliable and loyal customers. Their IT department has also played a significant role in the creation of a strong and global brand and image that has increased their bargaining power in the competitive industry. The company’s IT strategies are based on the corporation’s goals and objectives, and they focus on facilitating the growth and development of Starbucks corporation. This has been a significant factor that has led to their success, and it has improved the company’s position in the global retail market amid changing market conditions.

Starbucks’ IT is performing efficiently because their experts are helping the managers to make the right routine decisions by providing them with the essential information necessary for strategic choices. The IT department has managed to acquire essential data necessary for the corporation’s operations as they have come up with target market maps that help managers to identify the appropriate areas to operate considering the target audience of their products and services. The organization’s IT performance and stage of development are comparable to no other industry rival because the IT managers have initiated the efficient and most effective strategies in their operations to help the company to adapt to market conditions, consumer trends, as well as industry competition. This has improved their ability to respond to global trends, and they have increased operations because the IT managers have obtained, analyzed, and processed crucial information for the company to identify potential threats and use the strengths to utilize the various opportunities that emerge in the course of business. This has facilitated their success and growth because they have used strategic measures to ascertain that they are competitive.

The IT managers at Starbucks are using appropriate concepts and techniques to evaluate and improve corporate performance. They regularly conduct system analyses to guarantee that the company is operating as required. Furthermore, the IT managers have tried to implement interactive decision-making systems where they have involved the customers helping them build a customer-company relationship where customers give their reviews and comments on their goods and services. This has enabled them to serve more customers and better based on their needs. The IT experts have succeeded to manage complex databases because the company operates in different countries and has built numerous stores in nations they maneuver. Currently, the corporation has a significant IT and Internet presence that has been associated with the competence of the IT managers. On the internet, they have uniquely marketed the company and this strategy has assisted them to attract more customers from different backgrounds. Thus, they have increased their customer base, and this has helped them to succeed and become competitive globally. The primary role of the IT managers is to monitor and oversee the expansion and maintenance of the company’s IT strategic plan. This allows them to coordinate primacies between their department and other user departments within the organization. IT managers are crucial figures because they are involved in planning, justification of performance, and evaluation of the company’s progress towards achieving the postulated goals and objectives.