)2. The Six Is of Marketing Communication In the text, McDonald and Wilson present the six Is of e-Marketing as related to the communications plan of the organization. You have been asked to consult with a small regional commercial bank. Historically, the bank has offered loans to local and regional businesses through small town branch banks. Although the bank has a fledgling Internet web site, the CEO of the bank does not think that they are taking full advantage of e-marketing. In your initial post with a minimum of 300 words, discuss how the bank can apply at least two of the six Is to improve the services offered. How can the bank improve the dialogue between customers and the bank and improve overall customer experience? Can the bank individualize services and ways of communicating with business customers? Can and should the bank reach beyond the regional market? Are there further e-marketing tools that could offer competitive advantage?
The Six Is of Marketing Communication In the text, McDonald and Wilson present the six Is of e-Marketing as related to the communications plan of the organization.
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