Name Of Book: Innovation Management And Product Development
Name Of Author: Paul trott (2011) (E-book)
With reference to companies featured in case studies, contrast two examples based on their project management of innovation based on the themes, theories and models presented in lectures.
Examine a market sector and compare two different approaches.
Examine companies who have followed similar approaches with different results, or examine different approaches that have produced similar results.
Results present a wide-ranging analysis of your findings, or decide to focus on particular elements that you feel demonstrate differentiation
1. A maximum word length of 4000 words (excluding the executive summary, references and appendices), which includes the following sections:
a. Executive summary (1-page maximum) featuring a summary and conclusions;
b. Introduction to the companies and the innovations studied;
c. Justification of scope and approach
d. Analysis, including references to themes, theories and models;
e. Identification of success/failure factors;
h. Appendices (if required)
Introduction – Background to the selected companies and chosen innovations 10%
Justification – Discussion of scope and approach 10%
Application of relevant themes, theories and models
Comparative element (companies, innovations, etc.
Comparison of theory with practice) 40%
Identify the main factors that you feel contributed to success/failure