For your course project, submit the company you have chosen, along with the product or service for which you will conduct your marketing analysis. In your submission, provide a detailed description of the organization and its product or service. Provide a rationale for your selection. Also, submit a list of four to five resources you will use to assist in your analysis.  

Identify three or more of the secondary sources of information available to REI. Develop a short analysis of the value of the secondary sources of information available to REI. How valuable are these studies to the company?  


SELECTION AND RESOURCE LIST SCORING GUIDE GRADING RUBRIC
Criteria    Non-performance    Basic    Proficient    Distinguished
Describe the organization and product or service.
50%    Does not identify the organization and product or service.    Identifies the organization and product or service.    Describes the organization and product or service.    Describes the organization and product or service, including why this was selected.
Identify resources that can be used in the marketing analysis and planning process.
50%    Does not generally discuss resources that can be used in the marketing analysis and planning process.    Generally discusses resources that can be used in the marketing analysis and planning process.    Identifies resources that can be used in the marketing analysis and planning process.    Identifies resources that can be used in the marketing analysis and planning process, and discusses how the identified resources can be used.

The company I’d like to use for this comparison is The North Face as they seem to be the most apt choice as a competitor to REI.  I’d like to focus on camping gear. 
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