Culture Presentation

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Date

Culture Presentation

In this paper, I would like to give an in-depth discussion on the effects of intercultural communication on the Emiratis business community. I believe we all know that Vietnam is a multiethnic nation with a total of 54 tribes. This makes it a dynamic and culturally rich society. As Confucian followers, the Vietnamese are really devoted people who deeply observe the stringent Confucius ethical standards Jahn, GC. (2006).

For the Emiratis to succeed in their business activities in this country, they must learn the various aspects of Vietnamese culture. If they understand their cultural different, they will be in a better position to fit in without any problem (Herring, G.C., 2007). Some of the major aspects of the Vietnamese cultural practices that directly influence business include the following:

The Emiratis should begin their operations by establishing personal relationships with the Vietnamese. It is a communication norm to begin any transaction after building a very strong rapport (Murray, G., 1997).

All the business communications should be formal. The Vietnamese are so suspicious about foreigners. So, for the Emiratis to ensure that they are fully endorsed, they must ensure that all their deals are formalized.

It is the culture of Vietnamese to maintain loyalty and trust in their business operations. Therefore, when making communications, the involved parties must be truthful and fulfill all their pledges. Otherwise, they will contravene the Confucius doctrine of responsibility, obligation and benevolence.

When carrying out international communications, the Emiratis must ensure that they show regard to the elderly. This means that the decision of the old people should not be questioned. People should be respected not based on their education or experience, but based on their age (Peter C. P., 2005).

In conclusion, I would like to agree with the fact that Vietnam has lots of business opportunities that should be exploited. However, the foreign investors such as the Emirs must be well conversant with aspects of their culture. if they act this way, they will succeed in their business activities.

References

Herring, G.C.(2007) America’s Longest War: The United States and Vietnam, 1950–1975.

Jahn, GC. (2006). The dream is not yet over. In: P. Fredenburg P, Hill B, editors. Sharing rice for peace and

prosperity in the Greater Mekong Subregion. Victoria, Australia: Sid Harta Publishers.

Murray, G. (1997). Vietnam: Dawn of a New Market. New York: St. Martin’s Press.

Peter C. P. (2005). Vietnamese-American Catholics. Ethnic American pastoral spirituality series.

Paulist Press.