The company can be international or domestic with operational focus in domestic or global markets.
The individual components are outlined below, with the suggested work count.
Overall, the focus of this assignment is for you to analyse the external environment of your chosen company and describe these in an informative report based on details shown in the table below. Your report must include all factors stated below.
You must use terms found within the study of management and you are encouraged to look up various textbooks and journals to further explore these terms and to gain additional knowledge on management in order to develop your knowledge and the quality of the assessment.
You are required to consult and correctly reference a MINIMUM of 10 different sources of information (most assignments achieving the top two grade levels available include 10 references)
You must use the APA Referencing system to acknowledge your sources of information (both in-text, and as a reference list at the end).
1. Description of the company, the nature of its business and any other relevant facts within 200words.
2. Provide a PESTEL analysis of the company Ensure you include all of the factors; describe the factor and how your company is affected by the factor in 600words.
3. Undertake a Porter’s Five Forces analysis of the company’s competitive environment Ensure you include all five forces, describe the force and how the company’s market environment is affected by the force in 600words.
4. List a minimum of four strategic recommendations you believe the company could enact to avoid problems you have uncovered from the Porter’s or PESTEL analysis in 400 words.
5. Provide a general conclusion of the current state of the company and its operating environment in 200 words.
Total words
2000