The C enter for Hospitality Research
Hospitality Leadership Through Learning

HR Branding:
How Human Resources Can Learn from
Product and Service Branding to Improve
Attraction, Selection, and Retention
Cornell Hospitality Report
Vol. 12 No.14, October 2012
by Derrick Kim and Michael Sturman, Ph.D.

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ANNIVERSARY
ANNIVERSARY

All CHR tools are available for free download,
All CHRmay not are reposted, for free download,
but reports be available reproduced, or distributed without the express
butpermission of the publisher.
may not be reposted, reproduced, or distributed without the express permission of the publisher.

?Cornell Hospitality Report
Vol. 12, No. 14 (October 2012)
© 2012 Cornell University. This report may
not be reproduced or distributed without the
express permission of the publisher.
Cornell Hospitality Report is produced for
the benefit of the hospitality industry by The
Center for Hospitality Research at Cornell
University.
Robert J. Kwortnik, Academic Director
Jennifer Macera, Associate Director
Glenn Withiam, Director of Publications
Center for Hospitality Research
Cornell University
School of Hotel Administration
489 Statler Hall
Ithaca, NY 14853

Advisory Board
Niklas Andréen, Group Vice President Global Hospitality