Business Strategy PG1002

Assignment 1

Tesco is one of the world’s the UK’smajorretail brands and has, over the past few years, developed a strong global presence. As the UK market has matured, sales in the core areas have been difficult to maintain.

Its strategy over the next five years is to take advantage of new markets and to increase its market share by expanding its presence online and also to develop competitive strategies in new products and new areas of technology

You task is to assess whether Tesco’s strategy for growth is a successful one.

500 words, plus visual portfolio to be submitted onFriday 18^thOctober via Turnitin.

Assessment Criteria

In order to pass this assignment, you must meet the following assessment criteria:

• You must address the question
• You must demonstrate a basic understanding of the relevant strategic theory
• You must use relevant examples and data to illustrate and support your discussion
• You must include at least one relevant diagram
• You must include a bibliography at the end, using the Harvard system
• You must include a word count.

Work will be marked according to the following criteria:

• Use of appropriate data
• Effective use of data and diagrams
• Use of relevant theory and examples
• Discussion – structure of argument, originality and critical analysis
• Presentation of a clear written analysis – writing style, length, referencing of data etc.

Higher marks can be achieved by:

• Addressing the question in more depth
• Structuring your arguments in a logical manner
• Demonstrating some originality
• Writing concisely, in fluent English, with few grammar or spelling errors
• Using more diagrams to support your arguments.