In the follwing research report, the researcher has examined the hospitality sector with the help ofvarious business research techniques to have the deeper knowledge of the sector. Business manager of hospitality firms tries to adopt research methods continuously so that any persistent issue or challenges are discovered along with the factors behind it. In this assignment, the researcher will try to evaluate impact of word-of-mouth (WOM) communication over customers’ preference and choice for selection of hotels. The particular research method will be conducted within the hotel, Crowne Plaza London- The City. With the help of research method, review of the guests will be observed so that manager can analyse the results efficiently. In the report, the researcher has adopted the triangulation method so that data analysis can be backed u by literature sources and credentials of findings can be enhanced in a much better way.
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