[In bold and italics below, Describe the difference…………….]
“Chapter 6 Case: Political Microtargeting: What Data Crunchers Did for Obama
Opening Case Study Questions:
List the reasons a business would want to display information in a graphic or visual format?
Categorize the five common characteristics of high-quality information and rank them in order of importance for Hotels.com.
Explain how Hotels.com is preventing any issues associated with low-quality information.
Questions:
Describe the difference between transactional and analytical information, and determine which of these types Spotlight used to identify its 10 tribes.
Explain the importance of high-quality information for political microtargeting.
Review the five common characteristics of high-quality information, and rank them in order of importance for political microtargeting.
In terms of political microtargeting, explain the following sentence: It is never possible to have all of the information required to make a 100 percent accurate prediction.
Do you agree that political microtargeting signals the dehumanization of politics?”
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