Purpose

The primary purpose of this assessment item is for students to familiarise themselves with key concepts of Supply Chain Management.

Task

Refer to the case study ‘Gate Gourmet: Success means Getting to the Plane on Time’.  The case study will be provided on the course website.

Your task is to answer the following supply chain related questions
What supply chain challenges does Gate Gourmet face when dealing with demand fluctuations from airlines?
Explain what a “Bullwhip Effect” in the supply chain is and what such a phenomenon would mean to Gate Gourmet’s operations if it was present.
What supply chain management concepts, methods, tools and techniques does Gate Gourmet have at its disposal to ensure customer service and resource utilization?
Explain why lead-time reductions in the supply chain are attractive to companies like Gate Gourmet.

In answering the questions you are expected to reference at least five (5) relevant journal articles.

Submit your assessment paper with a cover sheet showing the course name and number, and your name and student number, then attach answers to the questions asked.  Ensure you indicate clearly each question number you are answering. Feel free to discuss your ideas in the course discussion forum, before you complete and submit this assessment.