sunglassesOrder DescriptionIndividual Marketing ProjectDue Date: Week 10Weighting: 25%Topic: Students are to develop a marketing plan for the launch of a brand new product or service in to the Australian Marketplace in 2016. The plan should address the following elements –• Situation Analysis• Marketing Objectives• Market Segmentation, targeting and positioning strategies• The Marketing Mix• Budgets, evaluation measures and controlsYour plan should be based on relevant research, both personal, and in the field of marketing. You will be briefed via a tutorial segment in class on the specific components that need to be addressed.Marking Criterion Description1. Executive Summary 1 2 3 4 52. Table of Contents 1 2 3 4 53. Introduction1 2 3 4 54. Situation Analysis (Includes use of SWOT or PESTLE analysis)1 2 3 4 55. Marketing Objectives1 2 3 4 56. Market Segmentation (Appropriate choice and full description of each target group)1 2 3 4 57. Targeting and Positioning Strategy (Suitable choice of Positioning statement)1 2 3 4 58. The Marketing Mix – Product1 2 3 4 59. The Marketing Mix – Price1 2 3 4 510. The Marketing Mix – Place (Distribution) 1 2 3 4 511. The Marketing Mix – Promotion1 2 3 4 512. Budgets (No formal figures, just an understanding of the areas that will accrue significant expenditure)1 2 3 4 513. Evaluation Measures (How objectives will be measured)14. Conclusion 1 2 3 4 515. Spelling and Grammar1 2 3 4 516. Appealing layout and format and correct page numbering 1 2 3 4 517. Chicago Referencing1 2 3 4 518. Quality of written expression1 2 3 4 519. Quality of references/research1 2 3 4 5Column Totals20. Overall impression 1 2 3 4 5Column Totals