The Oprah Winfrey show is viewed in 122 countries across the globe. Notably, the popularity of the show and high regard given to Oprah herself as a form of authority in society has contributed to its numerous effects on the audience. Evidently, Oprah Winfrey has mastered the art of gaining the attention of the audience. Moreover, she regards herself as an individual in a position to offer advice to people concerning different problems. Therefore, she poses as a friend to the audience and a therapist to those with issues (Mohammed and Mary). The introduction of the Oprah Show in Kuwait has only served to increase the cultural dilemma faced by the country. Evidently, Kuwait has maintained its traditional culture for many years. However, as the country embraces technology, it is unable to avoid the effects of the new media. Without a doubt, the popular culture promoted by new media has affected the perceptions of some young people in Kuwait.

The penetration of foreign media in Kuwait has been possible through satellite television services. This enables many people to watch numerous programs after a successful subscription to the satellite services. This has ensured that there is an increasing inflow of foreign-based media content into Kuwait. The Oprah Winfrey Show is available to people in Kuwait on the free to air (FTA) UAE-based Middle East Broadcasting Centre. Unlike other foreign programs, the Oprah Winfrey show does not require any transcription and is entirely free to the Kuwaiti audiences who have access to a satellite receiver and antennae. In 2010, the Oprah Winfrey Show was aired at 2:30 pm and a repeat was available at 7 pm. More specifically, in 2004, the Oprah Winfrey show hosted a Kuwaiti woman who discussed the suffering of the Kuwaiti women. She gave details of the cultural limitations and the religious expectations placed upon women in Kuwait (Mohammed and Mary).