Here, the audiences are producers and technology takes new form to reach people and reinvent talent. However, the problem with the podcast is that it can negatively impact radio broadcasting. The access to technology and ease of production and distributing makes podcasting a strong rival for radio. ( Thesis).

Podcasting is a digital medium through which people can broadcast in the form of video or audio. It is an evolution of media as a result of the success of the iPod and can be listened to with the aim of portable media players. It is a new trend in the communication world and youngsters are more inclined to podcasting being creative and inspirational. Podcasting is an advantageous phenomenon but it cannot be considered to be as good as age-old radio broadcasting. According to ( Starak) “The word “podcasting” is a portmanteau combining the words “broadcasting” and “iPod.” In case you have had your head in the sand recently or don’t keep up with popular technology an iPod is a portable music player produced by Apple Computers”. The concern here is whether podcast will overtake radio and the answer is well yes.

Podcasting is a fast-spreading entertainment and communication process and it is contagious. People especially young ones are highly addicted by the internet and multimedia. For them, experimenting with technology and internet is thrilling to experience. So many people who like to broadcast themselves make use of podcasting as radio is less preferred by youth and middle-aged people. In these times, people communicate and get entertained with the help of internet. The Internet allows downloading of many kinds of information and entertainment facilities which leave radio a less efficient media. As per (Watson )“Although podcasting first found popularity within the techie set, it has since caught on with the general public.