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strategy simulation the balanced scorecard

You need to read the Delta/Signal Corp. Case and the How To Play Document in preparation for the simulation.

The Balanced Scorecard Objective Worksheet may be helpful to create the initial scorecards.

In this simulation you will act as a member of the management team of a struggling automotive parts manufacturer. You will determine the strategy and track associated metrics over time. Each period, you will fund initiatives that will impact both your financials and selected metrics.

There are two roles available on simulation teams:

  • Data Entry: The Data Entry role is responsible for entering decisions and submitting initiative spending during each round of the game.
  • Data Analyst: Data Analysts may view all data in the simulation, but may not submit any decisions. An analyst may only view the results of these decisions as they relate to both financial and non-financial metrics, historical initiative spending and scorecard.

DECIDE: Fund Initiatives

In this part of the game, you will choose the initiatives, or actions, that you will take to achieve a strategic goals. You have a total budget of $25,000,000 for each round.

Remember that each round equals a six-month period in the life of the company. During each round, the game will keep track of how much you have spent and how much of your budget remains in the upper-right side of the screen. You will not be allowed to go over budget.

  • Initiatives are organized by perspective on the left side of the screen. Rollover each to learn more about the initiative and its budget to implement. Select one using the checkbox.
  • As you select initiatives, they will appear on your ledger sorted by perspective.
  • Both the total allocated to initiatives and the budget remaining are displayed on the screen.
  • You may find it helpful to complete these on your worksheet prior to selecting them in the game.

Click “Approve Budget” to implement these initiatives and view the results from the next half fiscal year.

ANALYZE: Analyze Data

At any point in the game you may view the data from the Analyze tab. Both the Data Entry and Data Analyst(s) roles have access to view the results. Here you will find your financial results in your income statement and balance sheet, as well as the impact on the metrics you selected when creating your scorecard. The data is organized in three tabs: Metrics Dashboard, History and Graphs.

  • Metrics Dashboard Here you have access to the data for the current half fiscal year: financial and metric data. Select any item to view a graph of its performance over time.
  • History The History tab will display all the values for your financial and non-financial results as well as spending on initiatives over the course of the game.
  • Graphs This is a display of all your non-financial metrics from your objectives.

The Data Entry role will need to select “Decide” to return to the page to fund initiatives and advance the game through the half fiscal periods.

NOTE: If Data Analyst(s) do not see the most current game data, click “Refresh data”.

((((((((You are required to select strategy and initiatives that will achieve a stock market value per share of more than $110))))

I will give the assigned tutor log-in ID and password for the simulation website.

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