Strategic Analysis
The assignment topic: Strategic Analysis on Virgin Media strategy uk case study >>> Virgin Mobile UK
1. Conside rthe TYPE of startegy employed by Virgin Mobile (think of apply Porter’s Generic Strategies – LOOK at te lecture slides for characteristics of the
startegies and try to identify wich one most closely matches Virgin moile’s approach)
2. Think about RBV. Present wha tit is discuss how resources can be tabgible and intangible. Tangible resources can iclude financial, physical etc – give examples from
Vrigin Mobile (again LOOK at your lecture slides). Intangible can include brand, reputation IP (again give exaples from Virgin Mobile)
3. Consider how resources are transformed ito capabilities – what are Virgin Mobile’s core capabilities – apply VCA and/or VRIN
1. Two-Four direct quotation + some definitions
2. (2500 words) in total that’s (excludes tables, graphs, appendix and reference.
3. UWE-Harvard reference format.
4. The main Textbook is: Grant, Robert M. and Jordan, J. (2012) Foundations of Strategy. Wiley: Chichester, UK. Please refer it within the report. As direct quotation
5. Please Make sure using references within the end of each lecture as they are good sources.
6. A good numbers of theories and tables and graphs.
External environment analysis +(PEST)
Analyse the impact of the external business and economic environment of your focal organisation that affect its internal strategic choices and performance, in
particular evaluating:
Either:
a) the significant macro-economic (PEST) factors affecting the strategic decisions of the firm, using trend analysis,
or:
b) the main sources of competitive forces that exert pressure on the strategic behaviour of the firm within its industry, using Porter’s five forces of competition.
Task 2: ( 40% weighting) ((this is really important part, make sure you apply it and analysis it very well with good affords on the research))
Internal environment analysis
Focusing on the internal environment of your chosen organisation (or SBU), provide a critical review of its business strategy, and discuss what changes you believe are
appropriate going forward.
Provide a critical review of the business strategy of your chosen organisation (or SBU), indicating your analysis of its current strategy and what changes you believe
are appropriate going forward
Task 3: (20% weighting)
Reflect on the challenges you have experienced in using the tools and techniques that you have used in tasks one and two to analyse your selected organisation.
There will be cross over – try to see the linkage and relate the internal and external environments
Task 3 requires you to critically evaluate the approaches that you have employed i.e. the difficulties to employing a competences approach. When employing different
frameworks, theories and models consider the difficulties employed and reflect on these.
Within the Assessment please consider:
1. Employ a range of tools and ensure a comprehensive analysis.
2. Revisit your lecture notes and read the recommended literature +. Ensure you know which tool should be used, when and why. And use the references in the end of each
lectures
3. Don’t rely on essays from the internet – they do not address the question that we have posed and you will probably fail
4. Structure your assignment around the 3 Tasks –
5. Don’t make basic mistakes – read through your work, check and cross-reference with notes, articles. E.g. It is Porter not Potter, RBV = Resource Based View (not
Value!)
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6. SBU is a Strategic Business Unit – this is a type of organisation not an analytical tool of model!
7. Ensure you answer each of the tasks
8. Task 1 relates to assessment of the external environment
9. Task 2 relates to assessment of the internal environment (Don’t use SOWT)
10. There will be cross over – try to see the linkage and relate the internal and external environments
11. Task 3 requires you to critically evaluate the approaches that you have employed i.e. the difficulties to employing a competences approach. When employing
different frameworks, theories and models consider the difficulties
You are required to complete a number of tasks which taken together require you to evaluate the strategy of an organisation of your choice. The organisation you select
can be your employing organisation or one that you know. Your assignment needs to address each of the tasks and sub-tasks in turn. The aim of the assignment is to help
you gain experience of applying the concepts, tools and techniques that have been introduced in the module to an organisation.
The analysing, should consider also:
•
•
• how easy (or difficult) it is to gather appropriate information including some relevant statistical data on your selected organisation (SBU) and the industry/sector
in which it operates.
• whether the business unit or organisation you select has strategic discretion i.e. whether its manager
The assignment topic: Strategic Analysis on Virgin Media strategy uk case study >>> Virgin Mobile UK
1. Conside rthe TYPE of startegy employed by Virgin Mobile (think of apply Porter’s Generic Strategies – LOOK at te lecture slides for characteristics of the
startegies and try to identify wich one most closely matches Virgin moile’s approach)
2. Think about RBV. Present wha tit is discuss how resources can be tabgible and intangible. Tangible resources can iclude financial, physical etc – give examples from
Vrigin Mobile (again LOOK at your lecture slides). Intangible can include brand, reputation IP (again give exaples from Virgin Mobile)
3. Consider how resources are transformed ito capabilities – what are Virgin Mobile’s core capabilities – apply VCA and/or VRIN
1. Two-Four direct quotation + some definitions
2. (2500 words) in total that’s (excludes tables, graphs, appendix and reference.
3. UWE-Harvard reference format.
4. The main Textbook is: Grant, Robert M. and Jordan, J. (2012) Foundations of Strategy. Wiley: Chichester, UK. Please refer it within the report. As direct quotation
5. Please Make sure using references within the end of each lecture as they are good sources.
6. A good numbers of theories and tables and graphs.
External environment analysis +(PEST)
Analyse the impact of the external business and economic environment of your focal organisation that affect its internal strategic choices and performance, in
particular evaluating:
Either:
a) the significant macro-economic (PEST) factors affecting the strategic decisions of the firm, using trend analysis,
or:
b) the main sources of competitive forces that exert pressure on the strategic behaviour of the firm within its industry, using Porter’s five forces of competition.
Task 2: ( 40% weighting) ((this is really important part, make sure you apply it and analysis it very well with good affords on the research))
Internal environment analysis
Focusing on the internal environment of your chosen organisation (or SBU), provide a critical review of its business strategy, and discuss what changes you believe are
appropriate going forward.
Provide a critical review of the business strategy of your chosen organisation (or SBU), indicating your analysis of its current strategy and what changes you believe
are appropriate going forward
Task 3: (20% weighting)
Reflect on the challenges you have experienced in using the tools and techniques that you have used in tasks one and two to analyse your selected organisation.
There will be cross over – try to see the linkage and relate the internal and external environments
Task 3 requires you to critically evaluate the approaches that you have employed i.e. the difficulties to employing a competences approach. When employing different
frameworks, theories and models consider the difficulties employed and reflect on these.
Within the Assessment please consider:
1. Employ a range of tools and ensure a comprehensive analysis.
2. Revisit your lecture notes and read the recommended literature +. Ensure you know which tool should be used, when and why. And use the references in the end of each
lectures
3. Don’t rely on essays from the internet – they do not address the question that we have posed and you will probably fail
4. Structure your assignment around the 3 Tasks –
5. Don’t make basic mistakes – read through your work, check and cross-reference with notes, articles. E.g. It is Porter not Potter, RBV = Resource Based View (not
Value!)
6. SBU is a Strategic Business Unit – this is a type of organisation not an analytical tool of model!
7. Ensure you answer each of the tasks
8. Task 1 relates to assessment of the external environment
9. Task 2 relates to assessment of the internal environment (Don’t use SOWT)
10. There will be cross over – try to see the linkage and relate the internal and external environments
11. Task 3 requires you to critically evaluate the approaches that you have employed i.e. the difficulties to employing a competences approach. When employing
different frameworks, theories and models consider the difficulties
You are required to complete a number of tasks which taken together require you to evaluate the strategy of an organisation of your choice. The organisation you select
can be your employing organisation or one that you know. Your assignment needs to address each of the tasks and sub-tasks in turn. The aim of the assignment is to help
you gain experience of applying the concepts, tools and techniques that have been introduced in the module to an organisation.
The analysing, should consider also:
•
•
• how easy (or difficult) it is to gather appropriate information including some relevant statistical data on your selected organisation (SBU) and the industry/sector
in which it operates.
• whether the business unit or organisation you select has strategic discretion i.e. whether its manager
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