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Starbucks Case

Starbucks Case
(Reflection to chapter 7 in the book "Principals of Marketing &; by Kotler Armstrong)

Who is the Starbucks customer? It is a case.


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starbucks case 2

I have a group presentation work which is based on Starbucks Case.

Just only do the question c, do not mess up with question d, because it’s belong to another team member.

c. When Schultz returned to Starbucks as CEO in 2008, how had the business environment changed since his first tenure as the head of the company? What were the primary factors or drivers of the primary changes to the business environment?

Please help me prepare maybe 2 pages of ppt and presentation notes about 5 minutes as long as possible. (maybe 2-3 pages?

The whole questions are

Starbucks

a. How would you assess the nature of Starbucks’ business environment during period of dramatic expansion (1996-2006)? What changes in the external environment precipitated these challenges? Conduct an open systems analysis of the company, including your ratings for environmental stability, complexity, and uncertainty, as well as predominant scanning practices.

b. How would you evaluate the major operational changes that took place across the company’s stores during the expansion phase? What were the primary trade-offs associated with these changes to store operations and organization design (e.g., organization structure, job design and training for baristas, sourcing of beans, etc.)?

c. When Schultz returned to Starbucks as CEO in 2008, how had the business environment changed since his first tenure as the head of the company? What were the primary factors or drivers of the primary changes to the business environment?

d. How would you evaluate the efforts of Shultz and his senior leadership team to turnaround the company’s performance? What was the senior leadership team trying to achieve and how effective was the turnaround strategies?

The material you might use is textbook(I will share as google link)

https://drive.google.com/file/d/11sYxBVHOXqTKwmZIy…

2 Starbucks case study pdf and I will also post all the course slides material might be help for you.

Please write the presentation notes like a speech notes, not like a literal essay type. Thanks.

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