Sparrow Pharmaceuticals is the maker of several popular drugs used totreat high blood pressure and arthritis. Over time, the company hasdeveloped a positive relationship with many of the patients who useits medications through a quarterly newsletter that offers the latestinformation on new medical research findings and general health andfitness articles. The company just has been acquired by a group ofinvestors who also own Soothing Waters Hot Tubs and Spas. Themarketing director for Soothing Waters would like to use Sparrow’smailing list for a direct-mail promotion.Ethics Questions: 1. What should Sparrow Pharmaceuticals do? 2. Do youthink it is ethical to use customer information across multipledivisions of the same company? Explain. 3. To which marketingmanagement philosophy do you think the marketing director for SoothingWaters subscribes? Explain. 4. Does the AMA Statement of Ethicsaddress the use of the customer information by multiple divisions ofthe same company? Go to http://www.marketingpower.com and review thestatement. Then write a brief paragraph on how the AMA Statement ofEthics relates to Sparrow Pharmaceuticals’ dilemma. (To locate theStatement of Ethics students would go to http://www.marketingpower.comand in the top right corner they would select, “About AMA,” andunderneath “About AMA,” there are several Gray tabs to choose from,select “Statement of Ethics,” and begin to review the Statement ofEthics.)