In this assignment you will write a short paper based on your own research and data collection results. Using the Internet, conduct a secondary data collection to investigate recent aging trends in the United States. The US Census Bureau website would be a good place to start. In your paper, consider the questions below.
Topic Requirements:
What data did you discover?
What trend(s) can be inferred from this?
What other sources of this type of data exist?
How has the study of consumer behavior changed over the years?
What could a marketing specialist do with this information?
Content Requirements:
The paper should be 1 – 2 pages in length (double-spaced, 12 point font, Times New Roman).
Cite your information and include a reference page (does not count towards length requirement.) For APA citation guidelines, please refer to the Tools & Resources page.
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